How do you measure a marketing campaigns success?

Question by okay: How do you measure a marketing campaigns success?
I'm doing a marketing assignment on Special K cereal and don't know how to track its success. How do you measure things like 'increase brand awearness' 'improved attitude' etc.
Are sales figures easily attainable by the company to use as a measure?
Also should the marketing campaigns success be measured in intervals, like every month? (The campaign is running for 3 months)

Thanks


Best answer:
Answer by Wylie CoyoteIf

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